Our story

LUUX is about more than smart accessories, we’re champions of self-expression. We wanted to offer something different to conventional eyewear brands, because well... people aren’t conventional.

Stepping out of the shade isn’t just literal; for us it means not being afraid to stand out, not following everyone else just because, or trying something new when it comes to personal style. LUUX is here to help men and women feel more comfortable being themselves.

Like the natural wood grain you see in our sunglasses, people all have something unique that makes us one of a kind. We celebrate that originality through our designs, which all feature wood in either the frame, temple or both.

So, join us in our mission to make stepping out of the shade something worth celebrating.